Aggressive content marketing and rigorous link-building are all excellent online marketing strategies for companies. But they are less effective without a technically-sound website.
Technical optimization is a vital pillar of SEO, as high-functioning pages boost other online marketing efforts. Companies can outsource SEO to improve or maintain their site’s technical aspects.
The best SEO agency Philippines can amplify a brand’s SEO marketing while ensuring that the website is functioning, secure, and within search engine standards. Before a website is declared SEO-ready, companies must first achieve peak technical optimization.
What is Technical SEO?
The goal of technical SEO is just like other optimization techniques – for webpages to rank on top of SERPs. But in technical optimization, marketers focus on performance, crawlability, and search algorithm compatibility. Generally, it aims to improve ranking by making the site’s technical elements more understandable to search engines.
Technical optimization is mainly observed in four key areas:
Performance – The capacity and speed of the site to function as intended.
Structure – The established hierarchy that allows search engines and users to navigate the site with ease.
Interactability – The capability of the site to respond to user interaction.
Content – The content attributes like links and structure found in blog posts that influence a site’s crawlability and indexability.
These key areas allow digital marketers to focus on specific aspects that contribute to a website’s overall performance. A technically optimized have the following characteristics:
One of the key aspects of a technically optimized website is mobile responsiveness. This means the website automatically adjusts its design and content to fit the user’s device. This ensures a seamless experience for customers regardless of whether they use a desktop, laptop, or mobile device.
High Page Speed Time
Page speed time is the amount of time it takes for a webpage to load when opening or reloading. A website that loads quickly not only increases user engagement but can also improve search engine rankings. An optimized website should load pages in less than two seconds.
Improving website speed can be challenging, as simple coding mistakes can render pages incorrectly. Brands can benefit from availing of a WordPress speed optimizer service to enhance the performance of their web pages without compromising their design and function.
Using clean and organized code is essential for a technically optimized website. This helps increase the speed of the website and reduces errors which can lead to a bad user experience. Additionally, optimizing code for SEO purposes can also help improve the website’s search engine rankings and visibility.
Image optimization is one of the most important optimization strategies for a website. It involves reducing the image size to improve the loading speed and user experience of the website. Compressing and resizing the images, as well as using proper file formats, such as webp or avif, can help with image optimization.
Crawlable and Indexable
Search engines use robots or web crawlers to discover and index pages. They allow sites to become searchable. Crawlability and indexability refer to the quality of web pages to be read and categorized by bots. Both are essential ranking factors that digital marketers need to observe to maximize SEO benefits.
Crawlability is the aspect that pertains to the site’s ability to be accessed by crawlers. Dead links hinder crawlability, which leads to certain content becoming inaccessible, weakening SEO impact. On the other hand, indexability refers to a site’s capability to be categorized by search engines. Ease in crawlability does not necessarily ensure indexability since the two require different optimization.
Digital marketers can influence web crawlers’ behavior by using robot.txt files. Through these, they can tell search engine bots which URL they can access. This is especially handy when there are pages that brands do not want to appear on SERPs, like unfinished or under-maintenance pages.
Appropriate Linking and Structure
Linking is an essential tool in SEO. In technical optimization, internal links are given more importance. Broken links that direct users into loops or dead ends can impede a site’s crawlability and user experience. This calls for regular link management to redirect or remove broken links.
A consistent internal link structure also helps improve indexability by indicating how pages should be categorized. Well-structured link management helps users and crawlers to navigate the site efficiently, improving ranking odds and user satisfaction.
No Duplicate Content
Duplicity in content can negatively impact a site’s ranking. It can make web pages compete, which will impede the impact of content. This demonstrates the importance of site structure. Digital marketers use it to optimize websites and prevent blog posts from being read as duplicates.
Technical optimization is also a step toward ensuring security. A less buggy site is more likely to be perceived as trustworthy and legitimate. In addition, proper site maintenance and coding management make the site less vulnerable to cyber attacks such as phishing and hacking.
Benefits of Being Technically Optimized
Allocating resources for technical SEO can be tremendously beneficial for businesses. Technical optimization grants websites the following advantages in today’s SEO battlefield:
- Increased Marketing Power – A high-quality website allows for more extensive marketing opportunities.
- Heightened Brand Visibility and Awareness – Technical optimization leads to better-ranking odds, increased traffic, and improved brand visibility and awareness.
- More impactful Conversions – Company websites are used to attract prospects online. Since performance and interactability affect the website’s conversion, a technically-sound page can lead to increased sales or interactions.
- Establishes Brand Reputation – A website is a reflection of the company. Reliability and user-friendliness can improve brand reputation.
Optimize Your Website
Technical SEO is a pillar of website optimization. Make the most out of your digital marketing by maximizing your web pages. Achieve an SEO-ready and competitive digital platform by improving key areas and providing value to customers.
Get Help with Technical SEO
Digital Marketing Philippines (DMP) is a search engine optimization company that provides services to businesses all over the globe. We offer SEO marketing, including on-page SEO, link management, and website speed optimization.
Learn more about how to improve your SEO strategies with our blog posts.
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Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.