With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months.
Before you decide which digital marketing channels you should focus on 2019, it is first essential that you understand how each one has performed for the past recent years. Just as you wanted to utilize the channels that will get you the most out of your time, you also want to ensure that you’ll only be investing in channels the best ROI for your money as possible.
As it is often said, selecting the right combination of channels is crucial to improving the overall success of your digital marketing campaign. If you haven’t done that critical step yet, let us help you as we detail in this infographic the top digital marketing channels that deliver the highest ROI.
1. Email Marketing
Despite being tagged by some as already “dead,” email marketing has proven that it’s still one of the best channels for customer acquisition and retention. While it may be the oldest in this list, email marketing is a strategy considered by many companies as the most effective way of connecting with their prospects and keeping their repeat buyers engaged with their brand.
As indicated in the GetResponse report, 53% of businesses across industries and 55% of those who work on marketing/advertising agencies say Email Marketing delivers good to excellent return on investment. Meanwhile, 73% of marketers worldwide say Email Marketing is a channel that delivers medium to excellent ROI, according to Statista.
2. Search Engine Optimization (SEO)
Another powerful channel that no digital marketer or business owner can afford not to use is SEO. In this day and age where 81% of people conduct an online search before making a purchase, and 90% of the whole world population only look at the first page of SERPs, it cannot be argued that SEO has the highest potential of turning a searcher to the visitor, and eventually to a customer.
Aside from increased website visitors and customers, SEO is also an effective way to improve your brand awareness and establish your brand authority.
According to GetResponse report, 45% of businesses across industries and 50% of those who work on marketing/advertising agencies say SEO delivers good to excellent return on investment. In a separate study from Statista, it was also revealed that 73% of marketers worldwide rate SEO as a channel that delivers medium to excellent ROI.
3. Content Marketing
Indeed, the online realm would mean nothing without content. From blog posts to whitepapers, infographics, and gifs, to videos and even user-generated live stories, content marketing offers a plethora of ways to businesses who not only want to educate their target customers but also establish a strong business brand and build trust among their audience.
The report from GetResponse reveals that 43% of businesses across industries and 48% of those who work on marketing/advertising agencies say Content Marketing delivers good to excellent return on investment. The study from Statista also states that 70% of marketers worldwide find Content Marketing as a channel that delivers medium to excellent ROI.
4. Social Media Marketing
Often pitted against SEO and other traditional digital channels, social media marketing indeed has earned its place in the digital marketing arsenal.
Widely utilized in both the B2C and B2C sector, social media networks such as Facebook, Instagram, Twitter, and LinkedIn has enabled brands to have two-way communication with their customers and followers. Its also an effective channel for promoting the brand, products, and services to a broader range of audience that is perhaps unreachable via other means – all in a more personal level than other channels out there.
According to GetResponse, 50% of businesses across industries and 53% of those who work on marketing/advertising agencies say Social Media Marketing delivers good to excellent return on investment. Meanwhile the study from Statista that reveals that 59% of marketers worldwide rate Social Media Marketing as a channel that delivers medium to excellent ROI.
5. Social Advertising
Social advertising is somewhat considered by many as an extension social media marketing. However, many companies classify this channel separate from social marketing for the mere fact that not all the followers of the brand’s social media profile are the intended audience for their social ads.
Nevertheless, this channel is fast becoming a popular choice especially for companies which are extremely keen in targeting their highly personalized ads to the right audience.
According to GetResponse, 42% of businesses across industries and 47% of those who work on marketing/advertising agencies say Social Advertising delivers good to excellent return on investment. Moreover, Statista revealed that 53% of marketers worldwide rate Paid Search (AdWords) as a channel that delivers medium to excellent ROI.
6. Paid Search
Considering the reach that search engines offer, there’s no question as to why marketers would not take advantage of that medium to get in front of their target audience – even if they have to allocate a significant budget for it.
Unlike organic search or SEO, paid search is a form of digital advertising channel that allows the business to temporarily obtain an optimal position in the 1st page of SERPs. Using specific search terms and targeted audience profiles, paid search enables companies to obtain high-quality leads and have greater control over their advertising spend compared to traditional advertising.
According to GetResponse, 34% of businesses across industries and 46% of those who work on marketing/advertising agencies say Paid Search delivers good to excellent return on investment. Moreover, Statista revealed that 57% of marketers worldwide rate Paid Search (AdWords) as a channel that provides medium to excellent ROI.
While not all businesses use the same metrics when determining the ROI of their digital marketing campaigns, having a rough idea on how the most common channels perform industry-wide can be a significant help if you haven’t chosen the ones yet for your business. Just keep in mind though, to first conduct a test for each channel you think would help you achieve your goals and see what works best so that you can finally create a multichannel marketing strategy that can indeed make the best out of your time and resources.
Download this infographic.