The popularity of Digital Marketing and the widespread promotion of using the Internet for businesses is probably 2 of the most persuasive reasons why outsourcing web projects to a 3rd party company (whether on or offshore) is very attractive to most businesses. The following is an infographic by this post last year on the pros and cons of outsourcing web projects to a 3rd party company
In the strictest technical sense, an infographic is basically a visual rendition of data or information using charts, graphs, pictures and other visual elements that can be used as a representation of information. Infographics have become very effective tools in visualizing information into graphical form that is more digestible and popular among the online community, making it an effective digital marketing tool for business owners and digital marketers.
From a technical point of view, it is evolving from merely a “search” engine into what can rather be called an “answer” engine. This change is already happening right before our eyes and is slowly but surely being integrated into algorithms – practically changing how search will be done in the future. As a business owner or digital marketer, one must have a clear understanding of what constitutes semantic search and how it will affect the way SEO will operate in the near future. First and foremost would be an understanding of the definitions beginning with the basic workings of a traditional search engine.
Inbound links to your site, particularly to your content, is a primary factor in ranking. But with changes in algorithms particularly in the shifting focus towards quality content, search engines have learned quite well how to distinguish random inbound links from high-quality links that come from relevant and related sources. This is where linkable assets come in and their importance stems from the fact that are held as highly significant by others – important enough to create a link back to the page. The following provides an overview of linkable assets, their importance to SEO, and how you can develop high quality content that online users will knowingly and willingly link to.
With tons of content out there people are already tired of reading blog posts that talk about nothing but fluff. People want the juicier, meatier, and more satisfying blog posts that are really worth their time. But what makes a great post? What makes an epic post? Just sit back and brace yourself as Digital Marketing Philippines takes you on an epic joyride with these 8 tips that will teach you how to create the ultimate weapon in content marketing – an epic blog post.
From a sales perspective, the use of PPC advertising can be a better choice if you need to generate valuable leads within the shortest possible time, which may not be possible with SEO. That is why it is very important for business owners and digital marketers to pay close attention on their PPC campaigns as this tool has the strongest potential of helping you achieve your goals. It would be wise to keep in mind that PPC is a paid advertising channel, so it would be wise not to waste any of your investments and ensure that you get the results your PPC ads were intended to generate using these 8 secrets that can boost your lead generation campaign.
Digital Marketing Philippines takes you into this journey of exploring lead generation ideas that were specifically tested and proven to deliver results. These ideas were intended to guide you in making your ultimate goal of increasing sales and revenues through effective online lead generation techniques. In no particular order, here are the top 5 most effective online lead generation ideas as recommended by experts in the field of Digital Marketing.
When there is cost, small business owners simply could not make any blunders as costly mistakes like these can wipe out a digital marketer’s entire advertising budget in just one sitting without producing any favorable results. If executed properly, paid PPC campaigns delivering targeted results can be a very cost-effective way of marketing and advertising online. With this in mind, Digital Marketing Philippines delivers the following list of Do’s and Don’ts that will help digital marketers get the most from their Adwords PPC Campaign.
The key and the first thing that you must know before you start using Facebook’s paid advertising is to know the kind of results that you intend your ads will generate. So read on, choose the paid advertising model that’s right for you – and advertise.
To gain a better understanding of why full Internet marketing has grown in popularity over the years, one should first gain an insight of the advantages this digital marketing tool present for businesses, whatever size or industry they may be. It is also important to also take into consideration some of the disadvantages full internet marketing campaigns present businesses to help them gauge which digital marketing tool will work best for their business environment.
