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5 Dos and Don’ts When Creating a Landing Page for PPC

Landing Pages should receive the same careful planning as your ads and other important aspects of your PPC campaign to ensure that your online prospects stay engaged (lowering your bounce rate) and they take specific action (or convert) which is every business’ goal. So here is a list of 5 Do’s and Don’ts when creating your Landing Page to help you make your PPC campaign more successful and you get maximum ROI for your investment.

Top 10 Ways to Drive Engagement to Your Social Content (Infographic)

Many business owners and digital marketers want to increase likes, shares, comments, and other social engagements with their online content. The higher the engagement, the bigger the chance of connecting with targeted audiences that convert as leads or sales. If you’re like these marketers, then you should pay attention and learn precisely how to do it with the following top 10 ways of driving social engagement.

The Anatomy of a High-Performing Landing Page (Infographic)

To increase the overall effectiveness of your digital marketing campaigns, you need to roll out high-performing landing pages that can deliver your targeted leads or sales goals for your products or services. In our commitment in helping you reach your Internet marketing goals, Digital Marketing Philippines presents to you the anatomy of a high-performing landing page, enabling you to learn and apply how this tool can help you achieve your bottom-line goals.

10 Useful Tips When Creating Targeted Landing Page for PPC and SEO that Converts

The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites. If done right, tools like Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising can drive targeted traffic to your websites, the kind of quality traffic that eventually converts into leads or sales. Conversion is the reason why businesses conduct digital marketing in the first place. Without conversion, all your digital marketing efforts would all just be a waste of time.

Why Targeted Landing Page is Important for PPC and SEO?

Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website’s main homepage, or an independent landing page. However, it would do you no real advantage at all to get all these targeted traffic if no profitable result in terms of lead generation or sales – will come out from these visits. That is why optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns. Each time a visitor clicks on your PPC advertising or click on the URLs that appear in organic search results, the ultimate action that you would want for them to take is to convert that visitor either as a generated lead or even a sale.

How to Do On-Page SEO Like a Pro

On-page SEO is the process that you should integrate in your internet marketing campaign. The process involves optimizing your website not only to work your way around search engine algorithms but also to connect successfully with your targeted visitors. The process goes beyond keyword densities or specifying meta tags as what many people think on-page SEO is. It is so important that it can practically define success or failure not only in search engine rankings but in your overall internet marketing campaign as well.

Understanding the Basics and Importance of On-Page SEO

There are several aspects in considerations in SEO but one of the most important areas of focus is On-Page SEO. Also termed on-site SEO, on-page SEO involves optimizing internal elements of your website pages to make them more search engine friendly. If you’re planning on using SEO as an integral part of your Internet Marketing campaign, it would be to your greatest advantage to have a clear understanding of the basics and importance of On-page SEO.

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