Search Results for: age of

Understanding the Basics and Importance of On-Page SEO

There are several aspects in considerations in SEO but one of the most important areas of focus is On-Page SEO. Also termed on-site SEO, on-page SEO involves optimizing internal elements of your website pages to make them more search engine friendly. If you’re planning on using SEO as an integral part of your Internet Marketing campaign, it would be to your greatest advantage to have a clear understanding of the basics and importance of On-page SEO.

Google’s March 2024 Core and Spam Targeting Update

Google has always upheld its reputation for delivering relevant content and connecting users with high-quality websites. However, black-hat SEO practices still persist across the platform. To address these concerns, the company periodically releases Google Core Updates to decrease the presence of low-quality and spammy content in Search.  One of its biggest updates so far is […]

Introducing AEO: The Future of Search Engine Optimization

The rapid pace of technological advancements and continuous innovation has driven digital acceleration to unprecedented levels, forcing businesses from various industries to stay ahead of the curve.  With today’s market dynamics, you must have a solid strategy to cater to the evolving demands of users and the continuous refinement of search engine algorithms.  Search engines […]

Stats and Trends Defining Visual Marketing in 2024 (Infographic)

Humans are 90% influenced by visual stimuli and depend on visual cues for survival. Nearly half of the human brain is engaged in visual processing, and despite the existence of five senses, the eyes alone account for 70% of all sensory reports. The same data also underscores the importance of having a visual marketing plan […]

Trends and Strategies for PPC Advertising in 2024 (Infographic)

PPC marketing (pay-per-click) operates on a digital advertising model where marketers incur a charge for each click on their ads.  This technique has consistently ranked among the foremost digital marketing strategies that enable companies to capture targeted traffic and meet marketing objectives.  But while PPC will remain a staple in the marketing industry, the significant […]

2023 Holiday Marketing Trends You Should Know About

The holiday season is one of the busiest times of the year for both shoppers and businesses. During this time, many individuals actively seek gifts, prepare for gatherings, and participate in various festivities.  It is also during this time when enterprises have to work much harder to boost their brand’s visibility, expand their reach, and […]

Learn from Big Brands on How to Boost Your Christmas Marketing Campaigns

Consumers are eager to enjoy the holiday celebrations a few years after the COVID-19 pandemic and its restrictions. Customers are planning to shop for the year-end holidays, although with tighter budgets due to the current state of the economy. A recent McKinsey survey indicated that 55% of consumers are enthusiastic about holiday shopping, with 56% […]

How to Effectively Use Hashtags in Your 2023 Social Media Campaigns?

Trends heavily influence social media and are significant in shaping the content and conversations that will dominate these platforms. Hence, following and engaging social media trends helps boost your business’s online visibility, engagement, and relevance.  But with how short-lived and fast-paced trends move, it is important to find a way for users to keep up. […]

Social Commerce: Should You Try It?

People’s feelings about shopping vary widely based on personal preferences, interests, and circumstances. But without a doubt, many people treat shopping as the perfect way to spend their free time, and online shopping’s dramatic growth is a testament to this.  People love the convenience and accessibility online shopping offers. Its platforms enable shoppers to compare […]

White-Label SEO: A Strategic Approach to Scaling Marketing Services (Infographic)

Most digital marketing companies initially focus on one area of expertise upon starting. Then eventually, they grow or expand.  However, they often run into challenges when scaling up: where to find the time and resources needed to do it. Fortunately, marketing firms can cost-effectively scale their business with white label services. They can outsource SEO […]

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