2020 is touted by many sectors as a visionary year for launching new businesses and startups, for reviving shelved marketing campaigns, or for renewing digital marketing efforts launched and initiated during the previous years. While some sectors are saying that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is dead or has lost its […]
2020 is touted by many sectors as a visionary year for launching new businesses and startups, for reviving shelved marketing campaigns, or for renewing digital marketing efforts launched and initiated during the previous years. While some sectors are saying that Search Engine Optimization and Search Engine Marketing is dead or has lost its significance, many […]
The year 2020 is highly anticipated as a very exciting year for Content Marketing! Businesses, brands, agencies, and digital marketers are looking forward to Content Marketing trends in 2020 and find out how these trends can help their marketing efforts evolve into a whole new strategic level. There’s no doubt that digital marketing technologies will […]
The rate of technology is evolving in this digitally interconnected world. It is highly fast-paced that businesses who could not keep up will get left behind by those who do. Even target customers – either consumers or other businesses – are way ahead in terms of knowledge and familiarity with the latest digital marketing trends. […]
As search engines continue to get more sophisticated, the need for digital marketers to adapt their SEO strategies have also become imperative. From a technical perspective, the Google search engine we use today no longer crunch keywords alone for indexing, but instead takes into consideration the user intent and meaning of queries to ensure that […]
Search engine optimization (SEO) is widely considered as one of the most powerful digital marketing strategies for growing any business of any nature and size. How it is done, though, depends on the scale of the organization, particularly of their website. For large companies with a plethora of webpages for each of their products and […]
Each year, the world internet usage increases at an unprecedented rate, making it the most viable and effective platform to market any business of any sizes. However, successfully promoting a brand, product, or service through various online and digital platforms isn’t just a one-time thing, as one “must” create and deliver the right content on […]
SEO outsourcing has become a norm for many companies that neither have the luxury of time and expertise to execute a detailed, data-driven campaign nor have the money to add an in-house SEO specialist into their workforce. Indeed, SEO outsourcing provides significant advantages that more and more business are starting to realize, the primary being […]
Year by year, the buzz surrounding artificial intelligence and its looming take over of the marketing landscape only seems to grow bigger and stronger. It is widely evident, from digital marketing trends articles being published each year, to in-depth blogs which discuss its current applications in the digital marketing industry. Investments in AI are also […]
Remarketing in PPC is one of the most powerful ways to market your brand again to a highly targeted audience, especially to those who have already visited your website. If you are using Google AdWords for your PPC campaign, remarketing can consists of static and animated images, video, responsive ads, and text ads that are […]
