Indeed, the digital marketing landscape we know today would not be as diverse and powerful without graphic design. The integration of modern visual arts in most digital channels such as websites, search, social media, and mobile has set forth a new avenue for companies that want to engage their audience beyond plain text and words. […]
If there’s one digital marketing strategy that budding startup and small B2C companies should utilize the most nowadays, it’s definitely content marketing. According to the latest B2C Content Marketing Benchmarks, Budgets, and Trends from CMI and MarketingProfs, some 55% of B2C marketers reported their content marketing efforts are somewhat more successful compared a year ago, […]
In today’s internet-driven world, social issues are more straightforwardly discussed by people on a variety of digital platforms such as social media and web forums. At the same time, with online search at their fingertips, people have become more informed and conscientious about the products they buy, the services they avail, and the businesses that […]
In today’s uber-saturated internet sphere, leveraging the right format that appeals most to the market is extremely crucial for businesses to thrive and survive. And for most digital marketers, the answer to this challenge is no other than what many people seek these days – videos. For the past few years, video marketing has rapidly […]
Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhouse for effective marketing communication. Unknown to most novice business owners, email marketing can […]
Ensuring that the website’s architecture is search-friendly and easy to navigate are the main purposes of search engine optimization (SEO). To meet these goals, there is one particular SEO strategy that any business website – regardless of its size and nature – should have, and that is internal linking. Internal linking, as the name implies, […]
For the past 10 years, the way digital marketers create an SEO strategy for their websites has significantly changed – especially in the aspect of keyword research and targeting. Gone were the days where an SEO plan only includes short and generic keywords like “SEO services” or “Digital Marketing Consultant” that cover all the nuances […]
Generating high-quality leads is perhaps the most difficult challenge in the digital marketing world. In fact, the 2017 State of Inbound report from HubSpot revealed that generating enough traffic and leads is the top marketing challenge facing the 63% of organizations they examined. To address this challenge, HubSpot suggested that digital marketers should create and […]
For most business owners, brand visibility is a vital component of success and remains one of the unchanging aspects of marketing. That’s why in this digital era, businesses that have online presence tend to grow 40% faster than businesses that do not have any online presence or any website to promote the business online. One […]
When it comes to graphic design, picking the elements to be used is a choice that isn’t made arbitrarily, and should never be. Executed correctly, the different aspects of a design can strongly influence the consumers’ decision-making process and make them more likely to want to buy from you. Poor design choices, however, can only […]
