The competition in the digital marketing is getting stiffer and tighter as years pass by. Companies of all sizes are competing for mindshare and more marketers are spending more money on a plethora of strategies to get the consumers fall in love with their brand. In fact, a recent study from MarketingCharts reports a 50% […]
As the number of digital platforms that people use these days, the pressure for business owners to embrace multi-channel marketing also intensifies – but not without a good purpose. According to statistics, 72% of consumers say they would rather connect with brands and business through multi-channel – and companies who can meet such preference could […]
The Philippine economy is showing no sign of slowing down. In fact, it isn’t a surprising forecast anymore that the country’s gross domestic product (GDP) growth will rise to up to 7.5% within 2018. A significant factor that contributes to this exponential development is the Philippines’ two top earners of foreign exchange: overseas Filipino workers […]
Blogging is considered as the undisputed king of the content marketing landscape for many years now, as it has been the main strategic weapon for the digital marketing teams across companies irrespective of size. Many of those who have been blogging for years – our company included – can unequivocally say that blogging has been […]
Every marketer and business owner know about brand loyalty — but what matters is not just loyalty, but affinity. Building a relationship with your customer founded on emotional connection can ensure that they stay with you for a long time. However, most companies are only able to achieve brand loyalty, never reaching brand affinity despite clamoring hard for it.
Graphic design is the art and practice of planning and projecting ideas and experience with visual and textual content. The structure of graphic design based on what physical or virtual images, words, and textual context it brings in a medium is considered a language. As with the interlinked digital and physical content of which industry it represents, it may vary for different purposes such as in commercial, educational, cultural, or political.
When it comes to marketing a brand or business, one of the most debated subjects is what kind of strategy would work to meet organizational goals. In digital marketing, website traffic is among the top priorities of any company, and a ton of research goes to identifying the best strategy that can significantly boost traffic. […]
As an evolving platform, we expect nothing less from the social media sphere in 2018. However, before you join the bandwagon, there are several trends which you need to know to maximize the potential of social media in your business. To help you out, we have compiled in this infographic the six trends that will shape the face of social media marketing in 2018.
Just like any other digital marketing initiatives, content marketing requires constant analysis over time, looking for new trends and insights that can streamline your strategy and ensure the success of your campaign.
Here are seven content marketing trends to watch out for in 2018.
With 2018 fresh upon us, let’s take a look at what trends we are about to see in the B2B content marketing landscape by checking this infographic from Digital Marketing Philippines.
