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15 Powerful and Comprehensive Content Marketing Principles That You Can Use Right Now

Jomer Gregorio

Content is undoubtedly part of the very essence of any website and should be located at the core of every Digital Marketing activity or campaign that you are planning to launch for your brand, product or service. Through content marketing, businesses of any form, kind or size can now have the platform and the ability to reach out to a wider and more global audience to tell their message – the stories of the how, the why and the what of their business.

Hard to Ignore Reasons Why You Should Complement SEO with PPC? (Infographic)

Jomer Gregorio

As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has their pros and cons but many companies have already seen the advantages of complementing their existing SEO campaigns with paid advertising through PPC, particularly with an increase in conversion rates as will be shown later. These companies have seen that cannibalism can be avoided if the PPC and SEO integration is properly managed.

Comprehensive Guide in Creating PPC Ads

Jomer Gregorio

The tremendous popularity of social media may lead internet marketers to think that running Pay-Per-Click (PPC) advertising campaigns is not profitable anymore or is not delivering desired results. Contrary to this misconception, PPC ads still generate a great amount of targeted traffic which, according to Powered by Search, may reach figures of up to 64.6% of clicks from commercial keyword searches.

Understanding the Basics and Importance of Keyword Research

Jomer Gregorio

Keyword research is probably the most important aspect in any Internet marketing or Search Engine Optimization campaign, and one that business owners wanting to succeed in the online market should never ignore. The following will tell you exactly why.

Web Design and Development Projects – DIY or Outsource? (Infographic)

Jomer Gregorio

When it comes to designing and creating a website, some business owners are looking at the prospect from a DIY perspective, in an attempt to skimp on expenses by trying to build the website themselves or through in-house resources. The question is: would that be a really good idea? Will the business really benefit more is website design and development projects are done in-house/DIY-style or outsourced to professionals?

How to Set-up A Profitable SEO Campaign

Jomer Gregorio

Business owners who have gone through the initial steps of building a good online presence for their brands, products or services have undoubtedly heard about SEO or Search Engine Optimization. For many, SEO means having your site ranked at the top three of search results whenever people look for information related to your business. SEO means gaining more exposure to your business, opening its doors to a larger number of targeted customers. This description of SEO is true in a sense that it describes the goal of having an SEO campaign. But SEO is more than that as it involves a carefully planned and strategized set of techniques and procedures aimed at gaining, and maintaining, maximum exposure and top search engine ranking for your website.

Tips on How to Outsource Web Projects to the Philippines (Infographic)

Jomer Gregorio

The following describe specific steps that you need to take to successfully outsource your web projects to the Philippines and reap the rewards for your business

The Pros and Cons of Outsourcing Web Projects to a 3rd Party Company

Jomer Gregorio

To help you decide if outsourcing web projects to a 3rd party provider is a wise decision or not, Digital Marketing Philippines presents the following guide that will give business owners an overview of the advantages and disadvantages of outsourcing web projects.

Understanding the Basics of an SEO Campaign

Jomer Gregorio

Having a website for your business is the first step but it takes several more very important paces before you can get a very strong online presence. Search Engine Optimization or SEO paves the way to the top of these search results and is a very critical element to your online success. Using the sets of processes that comprise a comprehensive SEO campaign, your business can achieve a higher level of brand awareness and your website can receive its share of targeted visitors.

Why a Website is a Great Business Investment? (Infographic)

Jomer Gregorio

From a business perspective, existing customers and people wanting to know more about a particular business would likewise search for the company’s official website. It would really be a turn-off if these potential customers can’t find any decent website about your business, except maybe a few listings in online directories that wouldn’t say much about what you have to offer.