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If you’re struggling with your content marketing efforts and are generating little or no relevant traffic that will convert into paying customers, then you need to greatly consider using Infographics as part of your digital marketing arsenal. There is just one simple rule to remember, and that is to give your targeted audiences a great sense of value, and the following will tell you that Infographics should indeed be part of your content marketing campaigns.

These trends and a whole lot more are what business owners and digital marketers should expect in 2014. Digital Marketing Philippines aims to help business owners flesh out their 2014 digital marketing plans with this list of Social Media Marketing trends that will surely hit more waves than one this year and beyond.

Are you one of the many business owners that think and believe that Social Media Marketing is just a waste of time? Well, think again and get your facts straight for you might be making a terrible business decision should you persist with this line of thinking. What you may not understand is that social media is fast becoming a very strong digital marketing tool that can connect your business with targeted audiences – many of whom could be potential customers – if the process is done right.

Businesses have come to realize the importance of content in their overall marketing strategy and will be a critical piece in their road to success this 2014. Only content marketing can deliver the right kind of information that is focused on your audience – your targeted customers – and the following pronouncements will provide you with a content marketing outlook for 2014.

SEO or Search Engine Optimization still stand at the forefront of harnessing search engine power and driving targeted traffic right into your doorstep. Many business owners still consider SEO as the best digital marketing investment they have ever made, as confirmed by the Email Marketing Industry Census 2013 conducted by Econsultancy and Adestra. The report states that up to 8 out of 10 marketers from various global businesses rate SEO as either excellent or good in terms of ROI (Return on Investment) as compared to other digital marketing options.

The tremendous popularity of social media and the need for more relevant results during online searches for information is driving the next evolution of the Internet. The search for information has gone beyond simply linking from one source to another, but is influenced greatly by recommendations, opinions and suggestions by online peers. A new system needs to evolve so that it can integrate social components with the search for information. The Semantic Web or what experts are also calling the Linked Data Web or Web 3.0 is purported to be the next iteration that will make search more social...