Digital Marketing Philippines
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Making Search More Social – The Future of the Internet with Semantic Web

Jomer Gregorio

The tremendous popularity of social media and the need for more relevant results during online searches for information is driving the next evolution of the Internet. The search for information has gone beyond simply linking from one source to another, but is influenced greatly by recommendations, opinions and suggestions by online peers. A new system needs to evolve so that it can integrate social components with the search for information. The Semantic Web or what experts are also calling the Linked Data Web or Web 3.0 is purported to be the next iteration that will make search more social – and redefine the future of the Internet.

Comprehensive Look at Content Marketing and Why It’s Important

Jomer Gregorio

Content marketing provides a solution to the perennial problem most consumers dislike about traditional marketing – interruption. Traditional ads interrupt them at a point in time when they really do not care or want it. Aside from interruption, most traditional marketing channels do not give the right kind of information consumers want, thus losing the ability to catch their attention or interest to be effective. Providing good and relevant content resolves all these and much more, and the following will give you a more comprehensive look into the dynamic world of content marketing.

The State of Digital Marketing in the Philippines (Infographic)

Jomer Gregorio

The Philippines stand among the frontline digital economies in the region. With over 33 million users, the country is the second highest ranking in Southeast Asia and the 6th in the whole of Asia in terms of Internet users according to the Asia Digital Marketing Association (ADMA) and the Internet World statistics. Clearly, the Philippines has a very substantial digital marketing ecosystem that is set to grow exponentially to twice its size now by the year 2016 according to Julian Persaud, Google’s Managing Director in Southeast Asia. This is a very important fact to consider, particularly for business owners trying to explore the effectiveness of investing in digital marketing in the Philippines.

8 Common Myths About Digital Marketing (Infographic)

Jomer Gregorio

Some aspects of Digital Marketing are shrouded in myth and misconceptions perpetrated by detractors who really don’t know any better. Many who have led to believe in these myths continue to grope in the dark, missing the vast opportunities available to them through Digital Marketing. This article attempts to debunk some of the more popular and more common myths related to Digital Marketing in the hope of providing fresh insights to business owners wanting to take their brands, products or services to a higher marketing plane.

Comprehensive Look at the Basics of a Web Design and Development Project

Jomer Gregorio

To start building your online presence, you will need an established and optimized website that can attract your targeted audience and convert them into paying customers. We have explained how important a website is through an infographic we have shared earlier – and if you haven’t started on your web project yet, it’s high time for you to do so.

How to Set-Up an Effective and Profitable Pay-Per-Click SEM Marketing Campaign

Jomer Gregorio

The Internet has revolutionized the way people all over the world communicate, conduct business, and search information. The term “search” actually connotes a different meaning in this highly interactive and interconnected world.

How to Set-up A Profitable Facebook Marketing Campaign

Jomer Gregorio

Undoubtedly, Facebook is the strongest force to reckon with in the online and social media sphere, with more than a billion users actively participating in liking, posting, commenting, sharing and doing all the myriad stuff people can do in this social network. Harnessing the potential of those one-billion users for your business however is not as easy at seems. Facebook is about social interaction, and how to bring these users to engage with your content is the trick that would really matter.

How to Set-up A Profitable Digital Marketing Campaign

Jomer Gregorio

The face of business as people know it has drastically changed in recent years with the advent of advances in digital, online and social media. The impact of the Internet in many aspects of people’s lives have carried itself over to almost all markets ever conceived, with digital marketing driving at the helm of major promotional and advertising campaigns.

Why Foreigners Outsource to the Philippines? (Infographic)

Jomer Gregorio

As the Philippine economy is continue to rise to its highest level. Outsourcing is also one the most helpful industries that contributes to its growth. Most Filipinos can now enjoy working in the Philippines through the outsourcing industry and choose the most suitable career for them which also give them a higher compensation than the average Philippine salary rate. Outsourcing is simply the transfer of work from one company to another company which usually located outside of the origin country of the clients or the one who wants to outsource the work.